We hope that this Social Media Guide will give you a few pointers to help you find your way to the Breema Center posts on the social media site of your choosing and allow you to engage with the material with confidence.
There are many Breema students, practitioners, and instructors using these online tools, and many experiences can be shared in this newly expanding format. Whether or not you have a social media account, this guide as well as the helpful tutorial links included will help you learn how to navigate through all your social media profiles and account settings.
The Breema Center has an active presence on many social media platforms posting regularly for the following campaigns.
- ESSENCE OF BREEMA—Throughout the year, excerpts from Breema Center books will be posted bimonthly on social media—and available for listening on our website—in order to make these essential writings more accessible to anyone who may find inspiration, clarity, and direction through them. We invite you to participate, listen, share, like, and otherwise help this material reach a wider audience. An Essence of Breema card can be downloaded at www.breema.info/card. Giving cards to family, friends, clients, or students is a great way of sharing the essential teachings available from the Breema Center.
- BREEMA FOR THE BODY—Throughout the year, excerpts from Breema Center books specific to the benefits of Breema Bodywork and Self-Breema Exercises will be posted on social media.
For more information and support, please choose the platform that you are using:
Facebook has many ways to engage with the Breema Center events and posts. Enter facebook.com/breemacenter into your browser and you’ll be directed to the Breema Center’s Page. After you sign up and log into your account, you can click “Like” and “Follow.” This will assure that you will see the Essence of Breema posts in your News Feed. Once you’re “Following” the Breema Center, the option to see our posts at the top of your News Feed will be available by checking the “See First” option on the “Following” drop-down menu. You can also type #essenceofbreema into the search box to immediately see the Essence of Breema posts. Make sure to Like, Comment, and Share! If you need more help with Facebook in general, check out this helpful link @ breema.info/fbhelp.
- THE FACEBOOK NEWS FEED: Though your Facebook News Feed can be overwhelming, it can be adjusted to your preferences. For example, the posts that you see most frequently in your News Feed are those that you spend the most time with through clicking “See First,” commenting, sharing, liking, and opening or the time you spend reading posts. The more a post is engaged with, the more likely that others will see related posts in their News Feed. This is what is called trending. By clicking the drop-down menu in the post you have the option of hiding posts that are not of interest, unfollowing folks, and saving posts to read at a later time. You can also download a News Feed eradicator which turns o your News Feed.
- USING THE SEARCH TOOL: You can still engage the Facebook community without using your News Feed by typing in relevant searches. Hashtags (#) are a more frequently used tool as they are used across social media platforms. For example, type in #essenceofbreema, and you’ll have access to every Essence of Breema excerpt the Breema Center has posted. You can also search for groups and events near you.
- JOIN A GROUP: By joining a group, you can post to and search through the thread of posts by members of that group. For example, if you joined a permaculture group in your area, you’d be able to read and share posts with like-minded individuals. If you joined the Breema Student Practice group, you would be able to potentially connect to other students in your area looking to practice or search for any students practicing near you.
- FACEBOOK STORIES: Facebook Stories are single posts that circulate for a 24-hour period. Your friends Facebook Stories show up at the top of your Facebook News Feed. They will also appear as "Colored Outlines" on your profile icon. Facebook stories are an immediate way to let your friends know about something happening. Facebook Stories can include an image, text, video in a portrait format.
- LASTLY: If you make a mistake or want to edit something you’ve written, you can delete or edit a post or make a post private at any time. From your smart phone, it’s easy and fun to take a photo and post it to your account, especially if you’re doing Breema. Include a #breema or tag the photo, and your photo can be shared throughout the international Breema community.
- FACEBOOK EVENTS: Facebook Events are common ways for people to find out about events they are interested in, that are happening around them, and/or that their friends, family, community are participating in. Every Facebook page has an Events Section that lists current, past, and upcoming events.
Instagram is primarily a tool for sharing images from mobile devices. Enter instagram.com/breemacenter into your browser. You will be directed to the Breema Center page where you will need to sign up and log into your account. You can then follow us and receive our most recent posts in your Instagram feed. Click on any photo on the profile page and a window will appear with inspirational material from one of our campaigns. Hover over a photo and click the “heart” icon to like it or click the “message bubble” icon to comment on the photo. If you need more help with Instagram in general, check out this helpful link @ breema.info/inhelp
- FOR MOBILE DEVICES: If you’ve tried to upload a photo from your laptop or desktop, you’ll find that you must download a third party application to complete the upload. Instagram is meant to be used on a mobile device like a smart phone, iPad, or tablet.
- #HASHTAGS: You will also want to get acquainted with using hashtags (#) in Instagram and use #s in your caption to share a photo with other communities. When you search a # such as "#breema", you’ll see a stream of posts from people that have used that # in the caption of their image. Using hashtags connects you to new groups with common interests.
- Common hashtags we use include— #breema #selfbreema #breemabodywork #nojudgment #noforce #noextra #mutualsupport #fullparticipation #nohurrynopause #nineprinciples #firmnessandgentleness #singlemomentsingleactivity #bodycomfortable #beingpresent #nurturevitality #essenceofbreema #truenature #tagbepresent #bodymindconnection
- TAGGING: Tag the Breema Center's account when sharing Breema related posts. This helps visitors to the Breema Center's profile see the activities and posts of students practicing Breema. If you need help tagging, follow the directions breema.com/tagging
- INSTAGRAM STORIES: Instagram stories are images and posts that keep people current on what is happening in the immediate future. Instagram stories show up as a rainbow outline on your profile icon. They generally last for 24 hours and can be posted across platforms to your Facebook account as a Facebook Story. Instagram stories can be "highlighted" on your Instagram profile which keeps them visible until you remove them from your highlights. For more help on posting Instagram Stories, follow the directions at breema.com/instagramstories
Youtube
Enter breema.info/youtube into your browser to get to TheBreemaChannel on YouTube. Enter “Essence of Breema” into the YouTube search box if you would like to go directly to the Essence of Breema posts. You’ll be directed to the Essence of Breema playlist where you can listen to the expanded audio, share, and subscribe to the latest excerpts posted. If you need more help with YouTube in general, check out this helpful link @ breema.info/ythelp
Twitter is widely used as an immediate means of sharing short and precise messages, videos, links. Similar to all the social media newsfeeds, the more you engage with posts through likes, retweets, replies, and time spent reading or commenting, the more likely Tweets will appear in your and others’ Twitter feed. Like Facebook, you can follow people and their Tweets will appear in a Twitter feed, “mute” someone you’re following, make sure your privacy settings are set to know who is following you, and search by # if you don’t want to spend time in your
Twitter feed. Twitter is a very public and immediate means of sharing information which can help you both share an experience and get the word out about an event immediately. Unless your Twitter account is protected, your Tweets are publicly available in browser searches. Enter twitter.com/breemacenter to nd the Breema Center’s profile page on Twitter. By entering #essenceofbreema into the search box, you’ll be taken to the latest Essence of Breema tweets on Twitter. Once you’ve signed up and logged in, you can click the “heart” to Like the tweet, the “double arrow” to Retweet, and the “single arrow” to Reply to the Tweet. Make sure to click the “Follow” button if you want our Tweets in your Twitter feed. If you need more help with Twitter in general, check out this helpful link @ breema.info/twhelp
Enter pinterest.com/breemacenter into your browser and you will be directed to the Breema Center’s profile page. The Breema Center has a variety of boards to follow and pins to save which include the Essence of Breema board. Sign up and log into your Pinterest account if you’d like to view our boards and pins. Make sure to “heart” a board, if you like it! If you need more help with Pinterest in general, check out this helpful link @ breema.info/pihelp
Enter breema.info/linkedin into your browser and you will be directed to the Breema Center's LinkedIn account page. If you need more help with LinkedIn in general, check out this helpful link @ breema.info/linkedinhelp